The Best of Both Worlds: Internet Shopping on the High Street
介绍
互联网购物将达到高街,砖块和迫击炮商店利用物联网(物联网)和总是连接今天的智能手机携带购物者结合的好处,在线与物理存在的优势。
线上与商店;优势与劣势
只有互联网零售商似乎已经把传统商店的所有者处于劣势。节省了成本的物理处所的费用,并有能力为客户提供方便的访问,在任何时间或任何地点,在线企业已经能够开始和增长较快,成本低。商品和服务的在线继续增加2013在英国多达16%的销售,根据IMRG凯捷e零售业销售指数。根据英国零售业协会的评论和数据显示,高街的市场状况仍然具有挑战性,而且没有什么增长。
The current surge in online business, however, is not due to the success of pure Internet retailers alone, but also reflects the way traditional stores are developing multi-channel strategies that combine in-store sales with Internet as well as mobile commerce via smartphones and tablets. Some chains with an established nationwide network of stores have successfully exploited their infrastructure to offer click-and-collect as a convenient and cost-effective delivery option.
On the other hand, some online retailers are becoming attracted to the advantages of owning one or more physical stores. A survey by Royal Mail, reported in the Financial Times, found that just over 40% of small online-only retailers said they would seek space in a physical store during 2014. Between online and conventional stores, today’s retail sector is complex and multi-faceted. Both models have strengths and weaknesses.
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