Contactless cards are a key technology for improving the consumer experience for retail transactions. Both computational speed and RF sensitivity are factored into the consumer’s perceived transaction time. So a balance between speed and energy efficiency (a.k.a. sensitivity) is required in the chip design. The sensitivity of the contactless card is a more important metric than the computational speed, but the implementation of both translates into a better, overall user experience. Implementing a highly sensitive solution equates to a larger read zone and provides more time for the contactless card and the reader to complete a transaction while the card is in motion. The larger read zone means there is less hunting for the sweet spot on the reader. TI has a series of contactless payment products designed specifically to offer high sensitivity and enable custom, small form factor payment devices beyond cards. Ultimately, this results in putting an evolutionary form of payment in the consumers’ hands.