State-of-the-art radio frequency iden- tification (RFID) technology from Texas Instruments TIRIS provides retailers with automatic recognition of consumers to boost revenues, to speed purchases, to personalize ser- vices, to create automated loyalty programs, and to build new market- ing tools. TIRIS is a leading supplier to a number of important target markets that include automatic fueling, auto- motive security, access control, asset tracking, and logistics automa- tion. More than 40 million TIRIS RFID tags are currently in use. Now, with proven experience automating retail fueling, TIRIS demonstrates that integrating point-of-sale systems with RFID enhances the process of serving the customer.