High-density FPGAs have changed the programmable logic market by allowing users to prototype
their applications with higher-performance solutions. The inherent advantages of FPGAs are
flexibility, quick manufacturing turns and low-cost prototypes. These advantages are especially
valuable within diverse markets such as automotive, communications, computing, and medical
equipment where time-to-market and low development cost are critical to the overall success of
their products. FPGAs serve these industries well by helping customers expedite their application
development. However, once an application is in production, component costs then become
extremely important to profitability, competitive positioning and ultimately, the product lifecycle. A
business model with an FPGA conversion strategy targeting an XPressArray-II structured ASIC is
an optimal approach for these applications.