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基于数据挖掘技术的客户关系管理系统设计与实现
消耗积分:5 |
格式:rar |
大小:154 |
2009-06-18
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本文以某汽车销售服务有限公司为背景，设计了汽车销售客户关系管理系统。在该系统中，依据数据挖掘思想实现了对现有数据的分析、处理，并对客户行为特征进行分析，为管理者提供决策信息,是数据挖掘技术在客户关系管理领域实用化的有益尝试。
关键词：客户关系管理；数据挖掘；数据库
Abstract: A customer resource management system was designed in this paper according to the practical demand of a Toyota Motor Sales Co. Ltd. Based on data mining principle, available data analysis, processing and the characteristics of customer behavior analysis was carried out. This system can be used as a auxiliary decision-making system it made a meaningful effort for the practical using of data mining in the field of customer resource management.
Key words: CRM； Data Mining；Database
关键词：客户关系管理；数据挖掘；数据库
Abstract: A customer resource management system was designed in this paper according to the practical demand of a Toyota Motor Sales Co. Ltd. Based on data mining principle, available data analysis, processing and the characteristics of customer behavior analysis was carried out. This system can be used as a auxiliary decision-making system it made a meaningful effort for the practical using of data mining in the field of customer resource management.
Key words: CRM； Data Mining；Database
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