销售管理与辅助决策系统是以多年的销售数据为研究对象,采用关联规则挖掘和序列 规则挖掘的方法,从中分析、挖掘和提取全面、综合、宏观的辅助决策信息,并能预测客户的购买状况,为客户和管理者提供可靠的决策信息,从而达到推荐自己产品的目的。 关键词:数据挖掘;关联规则;序列规则;决策系统 Abstract:A marketing management and decision making assisting system studies marketing data of an enterprise with Correlation and Sequence analysis, from which the enterprise can not only analyze , dig and get information that is overall and composite about decision making , but also can predict customers’ purchasing and give reliable decision making information for customers and regulators ,so that it may help selling its products . Key words: Data Mining; Correlation; Sequence Analysis;Decision System